Currently I hold a Communications Bachelor and work part-time as a Marketing Communications Manager at a mobile marketing start-up in Amsterdam.
As part of this role, I've been involved in the development of marketing strategies for B2B SaaS products as well as the planning and execution of day-to-day online marketing activities. I'm a tech enthusiast, familiar with SCRUM and have extensive knowledge of mobile and location-based marketing.
Writing of any sorts has always been one of my strongest skills. In addition to my expertise in SEO for copywriting, experience with Content Management Platforms and basic knowledge of HTML and CSS, it makes me excel at creating highly converting content.
Creating highly appealing and converting content with SEO tactics at core.
Optimizing landing pages and call-to-actions to boost their conversion.
Creating & executing effective email campaigns & A/B tests in MailChimp.
Setting up social media strategies to attract new customers.
I have experience with Google Analytics and Google AdWords. Together with my analytical nature, I can continuously analyse the outcomes of your inbound strategy, understand which tactics are working out and which not, and implement necessary improvements to repair the situation.
I'm proficient with the following Adobe Creative Suite programs: Photoshop, InDesign and Illustrator. I have experience with Content Management Platforms (mainly WordPress) and basic knowledge of HTML and CSS. Along with that, I work well with MailChimp and Intercom.
Jul
July 2015 – Current; Amstelboulevard 184, 1096 HM Amsterdam, The Netherlands.
Planning and overseeing the execution of Marketing Communication activities.
Jan
January 2015 – June 2015 (5 months) Amstelboulevard 184, 1096 HM Amsterdam, The Netherlands.
Conducting a research study and crafting a recommendation regarding an effective positioning strategy for Plot Projects' new service “GeoPush Campaigns” and its communication to potential clients (fashion retailers) in the UK.
Aug
August 2014 – December 2015 (5 months); Amstelboulevard 184, 1096 HM Amsterdam, The Netherlands.
Creating, editing and proofreading copy for case studies, press releases, articles and blog posts.
Feb
February 2014 – July 2014 (5 months); Amstelboulevard 184, 1096 HM Amsterdam, The Netherlands.
Creating & optimizing landing pages (both graphics and copy), email marketing campaigns, managing social media presence; creating blog posts, manuals and articles.
2015
September 2011 – July 2015; Hogeschool University of Applied Sciences Utrecht, The Netherlands
Cum laude
2013
September 2013 – December 2013; Hanyang University, Seoul, South Korea
4 A's, 2 B's
2011
September 2009 – July 2011; John Leggott College, Scunthorpe, UK
2 B’s, 1 C
2009
September 1999 – July 2009; Municipal Educational Institution School No5 with intensive study of specific subjects named after A. M. Dubinin, Pyatigorsk, Russia
12 A's
